Drive More Casino
Traffic That Converts
Expert SEO services tailored for online casinos, betting sites, and iGaming platforms. Drive qualified traffic and boost conversions.
Our Services
Comprehensive SEO solutions designed specifically for the iGaming industry
Technical SEO
Optimize your site's architecture, speed, and technical foundations for maximum search visibility.
- Site Architecture Optimization
- Core Web Vitals Enhancement
- Mobile Optimization
- Schema Markup Implementation
Semantic SEO
Create compelling, search-optimized content that drives qualified traffic and conversions.
- Content Strategy Development
- Keyword Research & Planning
- Content Creation & Optimization
- Topic Cluster Development
Link Building
Build high-quality backlinks from relevant iGaming and betting industry websites.
- Industry-Specific Outreach
- Digital PR Campaigns
- Guest Posting Strategy
- Competitor Link Analysis
Proven Experience in These Sectors
Comprehensive Coverage in Casino, Sports Betting, Slots & Esports
Casinos
Having worked with some of the biggest affiliate casino sites in the world, we understand what it takes to compete at the highest level in the online casino space.
Sports Betting
Our journey began in-house at a major UK sports betting brand, where we achieved exceptional results despite limited budgets and fierce competition.
Esports
Leveraging our gaming expertise to help esports brands capture their share of this rapidly growing market.
Slots & Bingo
We've helped build and grow million-dollar-per-month sites in the slots and bingo niche, with proven strategies for both ranking and conversion.
How Do We Help?
We combine modern semantic SEO tactics with robust technical optimization to make your iGaming site a high-performing, easy-to-crawl, and authoritative resource. By focusing on both what search engines need and what users value, we ensure sustainable, long-term ranking success.
Semantic SEO & Topical Authority
We develop comprehensive content clusters that cover all relevant topics in your niche, signaling to search engines that your site is a credible and authoritative resource. This approach boosts rankings, organic traffic, and user trust. Our semantic SEO strategy doesn't just rely on topical authority ona domain level. Every page of content works together to provide Google and AI indexers with a blueprint to your industry from the context of your business purpose. Each page is semantically optimised in terms of heading vectors, sentence structure, and entities connected through semantic triples.
Reducing Crawl Costs
Our lean site structures, efficient coding, and lightning-fast load times lower search engine crawl expenses. A lightweight site that's quick to index means Google consistently comes back to rank fresh content faster. Our aim is not just user satisfaction, but Googlebot satisfaction. We lower the cost of retrieval so Googlebot cannot wait to visit daily. They choose you as the main source of information in your niche.
Engagement-Centric Design
We optimize user experience with intuitive navigation, responsive layouts, and engaging on-page elements. Higher user satisfaction leads to better metrics—longer dwell time, lower bounce rates—which further reinforces your site's relevance and authority. The recent DOJ trials have highlighted just how important user metrics are in SEO. Bad design and UX will not rank well in the long term.
Ongoing Optimization & Monitoring
The iGaming landscape evolves quickly, and so does SEO. We regularly refine strategies, update content, and analyze performance data to keep you ahead of shifting algorithms and emerging trends.
By pairing user-focused design with search engine-friendly architecture, we help you achieve top rankings, nurture meaningful player engagement, and drive continuous growth.
Our Passion For The Industry
At Casino Clicks, our passion for iGaming runs deep. We've successfully navigated the sports betting and casino affiliate landscape ourselves, honing a proven set of Standard Operating Procedures (SOPs) and building a team of experts along the way. Now, we're driven to share those hard-earned insights and help others excel in an ever-evolving, competitive industry.
Real-World Experience
Our background managing our own sports betting sites and casino affiliates means we understand the challenges firsthand—allowing us to provide solutions that truly work in the current climate.
Proven SOPs & Expert Team
We've nurtured a top-tier team and refined processes that have delivered results repeatedly. We bring that same expertise to your project, accelerating your path to success.
Modern Semantic SEO Mastery
After investing countless hours in staying ahead of cutting-edge SEO strategies, we apply up-to-date semantic approaches that help sites stand out—especially in sectors where SEO has been overlooked or neglected.
By combining practical industry experience, streamlined processes, and forward-thinking SEO techniques, we're committed to helping you achieve sustainable growth and outshine the competition.
Pricing
Quick Audit
FREE
I check over your site and email you areas I believe you could be lacking. Consider them quick wins that could really benefit your site.
Get StartedIn-Depth Audit
£2500
I conduct an in-depth audit of your site, looking at your content, link profile and technical setup. I provide not just a spreadsheet of URLs, but a document of where you are lacking and what needs to be done to transform organic traffic and user experience.
Get StartedMonthly SEO Support
£3000+
Our monthly SEO retainer package involves auditing the site, implementing quick-wins, and ongoing SEO support in terms of semantic SEO implentation, along with content creation and link building if required.
Get Started